14 October, 2022
Why You Should Use Custom USB Drives in Your Marketing
In today’s day and age, we have many ways to save information and share it with others. It is hard to imagine what it was like 20 years ago when people relied on cassette tapes to store information. Nowadays, we use USB drives to store everything from music and photos to word documents and programming code — and they are easily shared using the internet or other networked computer systems.
So why should you use custom USB drives in your marketing? Here are just a few reasons that explain why this trend is so hot right now and will be for quite some time to come:
Suitable Promotional Products
While there are many ways to use custom USB drives, it’s probably best to focus on two main applications: content marketing and physical marketing. For content marketing, these drives can be used as a landing page for your organisation or one specific piece of content (like an eBook). For physical marketing, you might distribute them at events as swag. While that makes it clear that you're selling something (and some businesses have mixed feelings about handing out free stuff), remember that people love free stuff — so don't be afraid to give some away. People will happily take them if they're worth their time - and if they love what's on your drive, they'll keep coming back for more.
Keep Costs Down by Using Bulk Orders
You can cut costs with a bulk order even if you’re selling custom USB drives. Instead of paying more for just one or two custom flash drives, you can benefit from group discounts. If your company doesn’t have enough bandwidth to store all the data locally, go with a Flash drive instead of cloud storage so that your employees and customers can access files immediately rather than wait for them to upload. And don’t forget to hand out these useful accessories at trade shows.
Customise and Giveaway
Promotional items for businesses of all sizes are a great way to get your brand name out there. While some companies don’t want to invest much into marketing and advertising, they might still be interested in something convenient and inexpensive. In those cases, you can hand out custom flash drives at trade shows or conferences. But it's not just businesses that might want one: Schools could use them as incentives for their students while hosting an information booth at a job fair; colleges could hand them out to new students at orientation; churches could hand them out after services as a thank-you for attending and contributing. And really, who doesn't need more storage space? Customised flash drives make a good gift for anyone.
The Bottom Line
Think back to your last big conference or trade show. How many times were you given a free flash drive? Probably a lot. That’s because flash drives are one of those gifts that both attendees and organisers love to receive. They can be used anytime, aren’t expensive, and make it easy for people to share information online. Considering how useful these tiny little devices are, it should be no surprise that custom USB drives make great marketing tools — especially when they have your company logo on them. Of course, if you're going to give away these handy promotional products, why not use them as an opportunity to promote your business?
The Custom USB Drives Team
